I'm sort of ok with that one. They've always said that they never get anywhere near 100% reaction in those bombs, and it sounds like it's a good thing they don't!
The one I'm throwing a big, heavy shadow of doubt on, is the average cat owner taking 7 pictures of their cat everyday.
Estimated 2.7 million cats in Aus, that's 20,000,000 pictures every single day. I know a few cat owners, and most of them would be lucky to take 3 pictures of their cat each year. Given each cat needs to be photographed 2,500 each year, that means there are some people out there, doing nothing but taking pictures of their cat, all day, every day, to get the numbers up for those that never do it!